PBR teamed up with the clothing company 686 to create the 686xPBR Sixer. This thing is waterproof. It’s got a silicone palm grip for skiers. And, best of all, it’s got enough insulated cooler pockets in the front and on the inside to hold 12 tallboys -- which means you can ski all day without having to take breaks at the ski lodge
The complete story from Brobible here > Pabst Blue Ribbon Just Made The Ultimate Ski Jacket And It Stashes Many, Many Beers