- A national online survey by Innovation Center of U.S. Dairy says 7% of American adults believe chocolate milk comes from brown cows. Statistically, that's 16.4 million people. According to the Washington Post, it is equivalent to the entire population of Pennsylvania and some.
Food & Wine reported that the survey took place in April and included more than 1,000 adults.
The survey found only 5% of people don’t drink milk at all, and 95% have a form of cheese in their fridge.
Additionally, 25% said they have visited the grocery story before 6 a.m. to buy milk, so while some Americans may not know where their milk comes from, they know where to get it.
The complete story here > Survey Finds That Too Many People Still Think Chocolate Milk Comes from Brown Cows